Almost every successful business has a successful digital marketing strategy.
With an average of 12 touchpoints and two months for a customer to convert from awareness to sale, having a successful digital marketing startegy ensures your brand stays top of mind.
Anu is a true visionary marketing leader. Her depth of knowledge about the core driving principles of marketing is unmatched. She has this ability to conceptualize the biggest of the marketing campaigns and break them down onto executable chunks with a tight focus on ROI from each activity.
In my time working with her, I have seen her rapidly scale up the organic and paid inbound traffic and leads to the Alessa website. Her vision was to empower the team to do the tasks that mattered the most and act as a guiding compass to keep a constant check to make sure the team’s efforts were moving in the right direction.
Along with a heavy digital focus, she is also skilled at creating net new offline customer touchpoints, thereby increasing the wallet share..
Mandeep Singh Bedi,
Associate Director, Digital Marketing Strategy, EY
Build a plan on how to reach your goals and how you will measure success (KPIs). Core elements include your audience, regions, language, digital channels, core messaging and budgets.
Build and review what you do, for whom and why. This may include your about us page. product descriptions and value propositions, credibility, how you stand out against the competition and how you address customer pain points.
Improve your website’s visibility and ranking in search engine results pages (SERPs) without paid ads.
Create campaign emails, newsletters, and journey-based communication to keep your brand top of mind.
Build compelling copy that conveys your brand messages, invites engagement and encourages conversions.
Increase sign-ups and generate sales with targeted and compelling copy.
Let the world know about your successes with case studies and product reviews.
Create content for online channels, including media properties and industry associations to build brand awareness, drive traffic and build linkbacks.
Showcase your expertise, engage your leads until they are ready to buy and convert prospects into customers.
According to the HubSpot 2024 State of Marketing, 25% of marketers plan to invest more in short-form video. Build videos that convey the right message.
Out of the total search engine clicks on desktop devices, 45.1% came from organic clicks 6. This means users are more likely to trust organic search results than paid ads. You can win more traffic by targeting searches and keywords of your target audience.
Page one results have an average click-through rate (CTR) of 27.6%, compared to page two results, which have a much lower average rate of 15.8%12. Your organic SEO activities should work on getting more of your keywords on page 1.
Not all keywords are popular. Focusing on the 95% of keywords with 10 or fewer searches per month13, you can accelerate your SEO results.
Nearly 1 in 6 (15%) of Google are brand new10. This means organizations need to constantly update their content to ensure that they are targeting the queries their audience is looking for.
Anu Sood’s content strategy and writing skills have proven invaluable. Her efforts have significantly elevated site traffic, keyword rankings, and online visibility.
Anu masterfully integrates high-value keywords into engaging content, enhancing SEO metrics and audience engagement. Her strategic and creative approach makes her an essential asset for any organization seeking to boost its digital presence.
I wholeheartedly recommend Anu for her exceptional contributions to SEO and content strategy.
Andy Romain,
Founder and SEO Consultant, Romain Marketing
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